Estrella Jalisco // So Fresco. So Sabor.
Estrella Jalisco is a Mexican import as authentic as they come. It's authentic history resonates with first and second generation hispanics living in the U.S. The creative challenge was to create awareness in the marketplace among 2nd and 3rd generation hispanics, without alienating its traditional target market.
So Freso. So Sabor // Patrick Martinez
Our content plan began featuring artist Patrick Martinez. Alongside other influencers, artists, and occasion driven initiatives, each piece of content built Estrella Jalisco’s digital channels and grew their following by 53%, as well as over indexed in engagement against similar brands.
Puro Mexico
Our evergreen content revolved around two words. Immersion & saturate. While most of Mexico’s cultural staples were born in Jalisco, we wanted our culturally relevant content to immerse and saturate consumers with colors, traditions & customs that make Estrella Jalisco, and Mexico, so unique.
